My Approach
UX Drives Revenue. When done well, UX can directly impact product success metrics like ARPU, Conversion, Adoption, CSAT, NPS, MAU, LTV, and more.
UX, Product, & Engineering Don’t Get Along. That’s too bad because they are all problem solving disciplines. With the right leadership and guidance, that can align and be a huge competitive advantage.
Building the Best Product Doesn't Matter. You can create an industry leading product with the latest tech, but if you can't distribute it, make it easy to adopt, easy to use, or tell a compelling user-centered story around it, it won't be successful.
UX is a Catalyst and a Differentiator. But when UX is seen as only art, aesthetics, or polish, companies lose their competitive advantage.
Recommendations
Design Examples
Career Highlights
Created Products
which Generated
$40M+ in Revenue
Designed Solutions
for 3 Million
Global Consumers
Created and
Managed 4
Design Systems
Bootstrapped 6
Product Design
(UX) Teams
Led hybrid, remote,
and global Teams
from 2 to 50 people
Raised Capital
Investment
totaling $14M